Access AMI was the theatrical app for Boomtown Festival 2019. The core of the app was an interactive festival map that had a very in depth display of the 100+ venues at the festival.

It also doubled as a revolutionary new tool to recommend Boomtown attendees where they should go at any given time, depending on what mood they were in. You could answer a short questionaire, and venues that the app thought that you’d like would be displayed in bold pink.

The ‘hidden’ function of the app was to engage people in to the story line. When you were reading about each area, AMI would ask you for help and give you a clue that you would have to go and talk to the actors about to get pulled in to the immersive storyline. This came with a game, where we used ArUco augmented reality symbols at the festival to act as a treasure hunt for when you’d completed each area.

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